Treat every ad campaign like an experiment. When you're in lab mode, failures sting less and you keep testing. After a decade of data, the speaker says outcomes are unpredictable: promising ideas flop, unlikely ones win. Stay a beginner no matter how experienced you are.
Everything is a test, you know, and this kind of eases the burden of a failed campaign. And it happens a lot. Like we have failed campaigns. Pretty much everyone that has been running ads for a while, they'll tell you that they launched some ads and they don't work and whatnot. So we like to approach things as if everything is a test, because here's the thing. If everything is a test, if everything is an experiment, you're in the lab and you're in lab mode 24/7, then if something fails, you don't feel as bad and you allow yourself, you give yourself the permission to keep on testing. So for instance, at scale-driven.com, you know, we have a lot of data. We've been doing this for a long time. We've been doing this for a decade and a half, 8 years plus on advertising. So we have a lot of data, but sometimes I think that something is bound to work and it doesn't work. And some other things that I think, well, this is not going to work in a million years, they end up working. So everything is a test and you want to come with this beginner's mind to advertising.
