ScaleGrowing allocates 10-15% of ad budget to educational video ads that warm prospects before they land on your page or call. Content matters: direct ads alone fail, but combining helpful videos with ads makes Facebook perform better.
every agency client at scalegrowing.com is we run something that we call a branding campaign. We run this with 10 to 15% of their budget, and we run video ads that are helpful for their audience. It doesn't matter if they're selling an info product or if they're a local business. We run ads that is helpful for their audience so that by the time they hit the landing page or they call the phone on the website or they become a lead or maybe they walk in, they're already pre-qualified and pre-warmed up to do business with you. So content is still king. If you're just advertising, you're not putting out content, you're setting yourself up for failure, number one, but also number two, you're making things so much harder on your Facebook ads.
