Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Are you Struggling with your Advertising?

12 Jan 2023 · 0 min

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0:23

In this brief dialogue, Speaker A outlines concrete actions advertisers should take to improve performance: tweaking the sales funnel, running split tests, experimenting with new offers, and increasing email follow‑up. Speaker A argues that many advertisers struggle because they fixate on the perceived high cost of acquiring customers—especially on platforms like Facebook—rather than focusing on how to make each acquired customer more valuable to the business. Speaker B echoes the common concern about acquisition cost, prompting Speaker A to shift the conversation toward maximizing customer value as the more effective strategy.

Because what you need to do is to tweak your funnel, split test, test new offers, send more emails. That's what you need to do. That's the reality why a lot of advertisers are struggling right now is because they focus on the wrong things.
They focus on, oh man, it's too expensive to acquire a customer on Facebook, versus—
Hey, how can I make this customer more valuable for my company?