Most Facebook ad advice ignores whether the ad actually helps your customer. If it doesn't solve their problem, don't run it. Ads that are genuinely useful get watched and build real goodwill with the people you want to reach.
Let me sit up for this because I'm tired of people talking about Facebook ads and missing this entire part out. Listen, if your ads are not helpful, meaning that they're trying to actually solve your client's problem on the ad themselves, then probably you shouldn't make them at all. If you make your ads helpful, not only people will want to see your ads, but most importantly, you will generate a lot of goodwill with your ideal client. So make your ads helpful. And if you want more tips and tricks like this, make sure that you follow.
