Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

ASC Creative Variety Secret #shorts

12 Aug 2026 · 1 min

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In this short dialogue, Speaker A explains that Apple Search Ads (ASC) campaigns achieve better results when they incorporate creative variety—different aspect ratios (vertical, 4:5), formats (video, image), and concepts. A client initially used only real‑type video ads, which yielded modest performance. After adding image ads and other formats, the ASC campaign’s performance improved noticeably. Speaker B acknowledges the insight. The exchange serves as a concise marketing tip emphasizing the importance of diverse creative assets in ASC campaigns.

Chapters

because what I found is that ASC campaigns, they work better when you have variety, when you have creative variety. So you might have a vertical ad, a vertical video, vertical image, a 4:5 image, a 4:5 video, and those different aspect ratios and different concepts and formats, they work well on the ASC level, right? I'm having issues, for example, right now a client has issues with an ASC campaign because all I get from them is like, real type of ads, right? And what the first thing that I did is to grab all of those real ads, video ads, and throw them into an ASC. And it did a little bit, it did okay. But then once I started adding some more creative variety, like last week we launched image ads, and then those started working well. And then I moved them into an ASC campaign, then the whole ASC campaign started performing better, you know, because I have this creative variety in the ASC campaign. Does that make sense?
Yeah, yeah, yeah, for sure. Awesome. Thanks.