Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

📢 Attention media buyers

23 Jun 2023 · 1 min

Watch on YouTube

0:59

In this short YouTube clip, the speaker argues that while modern ad platforms (Facebook, Google, TikTok) use machine‑learning to automatically identify the right audience, the decisive factor for campaign success is now the quality of the creative. He advises media buyers to shift their focus from spending the majority of time on audience targeting (e.g., 80% targeting, 20% creative) to investing more effort in producing helpful, engaging video creatives that connect with viewers. The message is that great creatives will drive purchases even when the platform already handles targeting, and he ends with a prompt to follow him for more tips.

Chapters

Listen, you can have the perfect media buying process on Facebook ads, but if you have bad creatives, it's not going to help you. It's all about the creative right now. The reality is that advertising is getting easier because there's a lot of machine learning and AI that goes into understanding who your buyers are. So the networks like Facebook, Google, TikTok, and whatnot, they really understand who to target. That's the easy part. Now you need to be focusing more and more on creative. More and more on creating helpful videos, more and more on connecting with your audience so that you can take your advertising to the next level. So if you are focused right now 80% of your time on trying to target the right audience and 20% of your time on showing them the right creatives, you might need to switch that as you become better and better with advertising. Just put out great creatives. People will appreciate it and will buy from you. And if you want more tips and tricks like this, make sure that you follow.