Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Attention small business owners

28 Jul 2023 · 1 min

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In this podcast segment, the speaker highlights a timely opportunity for small business owners and service providers to capitalize on reduced advertising costs on platforms like Facebook. He explains that we are currently in a recession-like period, and for the second time—first during the COVID‑19 pandemic—large advertisers have pulled back their spend, causing the cost to acquire customers, leads, and revenue through ad campaigns to drop significantly. The speaker urges listeners to take advantage of this cheaper ad environment to grow their businesses.

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I love that question. And it's also really timely because right now we're in a position, you know, at the time of recording this podcast, there's also a big opportunity for small business owners, service providers, and whatnot to leverage platforms like Facebook. And the reason behind it is because, you know, we are kind of in the middle of a weird time, you know, recession or something like that. And this is actually the second time that I've seen that the cost to acquire customers, leads, and, you know, clients and in general revenue through the advertising campaigns, this is the second time that I've seen that it's getting cheaper. The first time that I saw that it was getting cheaper was during the pandemic. You know, during the pandemic, a lot of advertisers, big advertisers, were pulling off their advertising dollars from major platforms like Facebook and Google. And now it's kind of happening again.