Pick the conversions objective for your first Facebook ad campaign, not clicks or engagement. Other objectives get you lots of interactions but rarely actual leads or sales.
All right, here's some rookie mistakes that you don't want to make when you're running your first Facebook ad campaigns, and that is choosing any other objective than conversions. The campaign objective matters a lot. It means who you're going to be showing your ads to, who's going to be seeing your ads. If you choose any other than conversions, you might choose clicks and you will get a ton of clicks. You might choose engagement and you will get people engaging, commenting, sharing your ad, but nobody's going to be taking action. So you want to always, always, always use the conversion objective so that you can get leads, sales, calls, whatever it is that you want to get. And if you want to get more tips and tricks like this, make sure that you follow.
