Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Be as helpful as possible #roi #advertising #highticketcoaching

13 Aug 2023 · 1 min

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In this brief address, the speaker, representing the agency Scale Driven, speaks directly to small business owners and emerging entrepreneurs who operate with limited advertising budgets. He emphasizes the necessity of making every advertising dollar count, contrasting the approach of large brands that can afford expansive branding campaigns. Drawing on experience from managing millions of dollars in ad spend across a diverse client base—including over 350 agency clients and 10,000 entrepreneurs—he asserts that the most effective strategy for these businesses is to design ads that are as helpful as possible, ensuring accountability and maximizing return on investment.

Chapters

Small business owners or starting entrepreneurs, they might not have a huge budget to advertise, right? So they want to make every dollar count. Like that's what we do at Scale Driven is we work with small business owners and medium-sized companies, and they don't have millions of dollars to advertise like these big brands on branding and just you know throwing the money out the window. So we need to keep every dollar accountable. One of the things that we found after running millions of dollars in ads for any type of business and any kind of business, we help like 350 plus agency clients. We help 10,000 entrepreneurs, you know, get better with their advertising. One of the things that we found is that the best thing that you could do for your business is make your ads as helpful as possible.