Hernán Vázquez, who runs a marketing firm for financial advisors, says the pandemic killed the old "chicken dinner" seminar model. Advisors who survived got creative: they hosted regular community calls and virtual gatherings to attract clients instead of relying on in-person events.
I had a financial advisory only marketing firm for a while, you know, with Paul Getter and some other partners and whatnot. Every financial advisor that we talked to, they were doing the proverbial— they would do the chicken dinner and they will get people in there and whatnot. But then the pandemic hit, right? And they had to stop doing it because they couldn't get anyone on a seminar. Those people that survived were the ones that got creative. All right. And of course, none of these people, none of these financial advisors were in the catering business. They were not in that, but they were using that as a device to get people to manage their wealth. That's exactly the case. It's just getting creative. A community might take you, I don't know, maybe an hour a week, something like that. You know, you jump on a call, you advise people on the spot or something along those lines, and it gets you out there.
