Stop killing your ad campaigns. A client kept pausing and restarting theirs, spending small amounts each time. Run campaigns continuously for 3 to 4 days so you gather enough data to actually optimize. Stay patient with short-term fluctuations.
Stop doing this one thing if you want to win with your advertising. Here's what I mean. A couple of days ago, I was talking to a client that he wasn't really sure what to do with his ads. He was stopping and starting his campaigns. He let them run for a little bit and then they stopped and they started them and they stopped them and they only spent like $100 and then they stopped them and then they changed things and whatnot. Here's the one thing that I can tell you that works really well is leave your campaigns running. For a little bit longer. You want enough clicks, you want enough leads, you want enough eyeballs to make a decision and try not to be emotional with your advertising campaigns. Something that we do at scaledriven.com is we launch a campaign and we let them run for 3 to 4 days before we actually touch anything. And yes, of course you will be spending a little bit more money, but that's the name of the game. Be patient with your advertising campaigns so that they can actually get you results. And if you want more tips and tricks like this, make sure that you follow.
