Begin by selecting 20 to 30 diverse interests and create a single ad set for each interest.

So at the beginning on stage 1, what you're going to be focusing on is on interest targeting, especially on Facebook. And this also applies to YouTube and some others like TikTok and Twitter. You're going to be doing a lot of interest targeting. And when it comes to interest targeting, you want to ask yourself, who is my ideal audience? Who I'm going to be targeting with these ads, who I want to see these ads and what I'm going to show them. So on stage 1, since you don't have a lot of data, you might have a lower budget. You're testing. You want to do a lot of interest targeting. So usually at ScaleDriven, what we do is we start with 15, 20, 30 different interests, and we run one ad set per interest. Again, if you extrapolate this to YouTube, it might be different interests or different channels or different placements. On Twitter, you can do interests as well. On TikTok, you can do interest behaviors. So first stage of a campaign is always going to be interest targeting.