In this solo YouTube book review, Hernan Vazquez promotes Ryan Levesque’s Ask as a practical guide for entrepreneurs and marketers who want to develop products that truly meet audience needs. He explains that traditional product development often wastes time and money by building solutions before confirming demand. Levesque’s method starts with a deep‑dive survey—an open‑ended questionnaire distributed via email lists, forums, or social media—to uncover the single biggest challenge of the target market. The responses are then grouped into “buckets,” each representing a potential product or service. Vazquez walks through how to set up survey funnels, segment respondents, and present tailored offers rather than a one‑size‑fits‑all solution. He shares personal anecdotes about offering discounts for survey participation and emphasizes that the approach works for any niche, online or offline. The video ends with a call‑to‑action to download the book, read it quickly, and suggests viewers request future reviews via comments or social media.
Chapters
Hey guys, what's up? What's going on? Hernan Vazquez here. Welcome to another book review and entrepreneurial book review on Rumble and whatnot. And today I want to share with you a really good book that has helped me a ton when it comes to actually delivering new products and new services to my audience, which is Ask by Ryan Levesque. Ask by Ryan Levesque. This is a great book if you're doing online marketing. If you're doing offline marketing, this is a great, great book. And basically what Ryan will tell you is to actually go out there and ask your audience when it comes to, you know, developing their needs and what products you want to develop in order to, you know, to, to actually fulfill their needs. And you may think that it has, you know, that it's like an obvious thing to do But it's kind of when you're, when you're developing a product, here's the deal. When you're developing a product, usually we do the counterintuitive part. Like you would go ahead and you would spend several months developing a product and a ton of money developing a product or a program and nobody wants it. At the end of the day, you launch it and it's a fluke because nobody wants it. Now Ryan Levesque here on this book He has a system, a really, really step-by-step system that will allow you to uncover your potential market needs. And it all starts with a deep dive survey. A deep dive survey is something that you actually put out there with your list or without your list in forums, etc., to actually uncover what's the number one challenge of your audience. It doesn't matter if you're selling ping pong balls or if you're selling, I don't know, entrepreneur-related content, or if you're selling dog training, it doesn't really matter. Your audience, they have one number one challenge, and it's usually an open-ended response. So you need to give them space to actually answer that question. You can use something like Google Docs or Google Forms, etc. Now what happens when you do not have a list? On what you do not have an audience yet. Well, you can go ahead in a forum and say, hey guys, I want to develop this program so-and-so, and if you guys answer me this question, I will give you 15%, 20%, or 50% discount, or 90% discount when I launch this program. I have done that and it has helped me a ton. So once you have all of that input from your audience, you will uncover exactly what these people want, what these people And what Ryan will tell you then is to start generating buckets. And by buckets, I think that he means the potential products that you can offer to these people based on their response. So let's say that I want to launch an email marketing course. So some people will say— and I'm making this up, by the way— but some people will say, you know, I have problems converting cold traffic into email subscribers. Now, some people will say, I have problems making people actually open up my emails. And then some people will say, I have problems or I have challenges when it comes to making the emails convert into customers, etc. So there you have 3 different products or services that you can sell. And Ryan will tell you, you know, exactly step by step how to set up your survey funnels and based on the answers that you have on your survey funnel, you will present, um, the clients with a, you know, with a tailor-made solution. That means that you're not offering anyone everything. There's no one-fits-all solution. Every people or every group of people, they have different needs and different products that they can purchase. Okay guys, so go ahead Check this out. I'm gonna leave a link below so that you can download. It's a really, really good book. Again, if you're doing online, if you're doing offline, whatever you're doing, implement this book because again, it has a ton of resources inside. It's packed with good information and again, it's gonna help you a lot uncovering your audience needs and selling more. Okay, selling more and actually selling more by helping people out. Okay guys, go ahead, download this book, read it, it's really good. You can read it in a week or something like that. And if you want me to review a particular book, okay, go ahead and leave me a comment below. You can follow me on Twitter as well or Instagram and drop me a line over there as well. I will be thrilled to hear from you. Thank you guys for watching and I'll see you guys on the next book review. Bye-bye.
