Meta ad strategy shift: instead of launching a new scaling campaign for each winning creative, add all winners into one campaign. The testing phase stays the same, but consolidating winners into a single scaling campaign simplifies the process and improves efficiency.
The main thing that you want to have in mind when it comes to the 2 campaign method, okay, the main thing that you want to have in mind with the— when it comes to the 2 campaign method, the biggest change that I'm making to the 2 campaign method is at the scaling level because the creative testing still works. Okay, the creative testing, we're still doing that. But when it comes to creative scaling, I've split tested this for long enough so that now I can comfortably say That instead of creating a new scaling campaign every time you find your winners, you're going to throw in the winners into the same creative campaign or the same scaling campaign.
