Boosted posts are quick one-click solutions that drive likes and comments. Facebook Ads Manager lets you target deeper and aim for actual conversions like sales and leads. Pick boosted posts for engagement, Ads Manager if you want revenue.
Now what's the main difference between just boosting a post and running Facebook ads, right? Going in the backend of Facebook and running ads from their advertising platform. Well, the main difference and the top number one difference is that boosting posts is so easy, right? You just click a button, you select your demographic and your targeting, and then you just let it rip. But what is really Facebook doing when you're boosting a post? And what's the difference between running a Facebook ad on their advertising platform? Well, what Facebook is basically doing is it's Creating an engagement campaign. So when you're boosting a post, if you're a business owner, you don't just wanna get likes, shares, and comments. You don't just wanna get more followers. You wanna get sales, right? You wanna get leads. You wanna get people coming through the door.
