Apple, Coca-Cola, and Adidas spend billions on ads to the same audiences every year without burning them out. The trick is refreshing your creative constantly, not your audience. New visuals and concepts keep people engaged.
This is one of the biggest myths that I've heard in the digital marketing industry, and that is that you're burning out your target audience. Look at these big companies like Apple or Coca-Cola or Adidas. They're constantly spending millions and sometimes billions of dollars every single year, and they keep on targeting the same audiences over and over again. But how do they actually do it without burning out their target audiences? Well, it's actually quite simple. They refresh creative, so that means that they're always putting out new concepts every single year. If you want to keep targeting the same audiences without them burning out, Make sure that you download my Facebook Ads Guidebook.
