In this solo video, Hernan Vazquez, a digital‑marketing consultant with seven years of experience helping entrepreneurs, explains why taking any client that comes your way can hurt a business. He shares a story about a coaching client who ran a local‑business agency, was overwhelmed, and had no clear idea of his ideal client. Hernan outlines a simple 10‑15‑minute exercise to define the traits of a perfect client: willingness to invest in advertising, being personable, coachability, and an abundance mindset. He argues that filtering prospects based on these criteria leads to higher‑quality relationships, the ability to charge more, longer client lifespans, and greater peace of mind. The video concludes with a call to action for viewers to apply the exercise and share the advice.
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Can you really get too many clients for your own good? Hey everybody, this is Hernan, and for the past 7 years we have been dedicated to helping entrepreneurs and business owners getting more leads and sales through the use of digital marketing, you know, like paid media, like Facebook ads for example, Google ads, and sales funnels. And most business owners come to us because they want to scale. They have a proven product, they have a proven service, they know that people want what they have to offer, but they are just not growing fast enough. Or worse yet, they're not getting the type of clients that they want to get, right? They might be getting clients, but the reality is that they're not getting the type of client, the quality of clients that they want to get. So for example, I was talking to one of my coaching clients the other day, and he was doing well. He had this digital marketing agency. He was providing services for local businesses, and he was doing well on paper, right? But you know, the reality is that he was really overwhelmed. He was really worried about, you know, the future of his business. He recognized that he had made some bad decisions when it came to taking clients and whatnot. So we started talking and I told him, okay, so tell me a little bit about your ideal client. What type of client do you want to get? And he just stared at me and said, I didn't know I could choose. I would take any clients, right? I would go out there and promote my services on radio or maybe using Facebook ads for my agency, and I would just take anyone that could come my way. And I told him, listen, that might be your main issue. It's not that you cannot generate clients, it's that when it comes to generating those clients, you don't have the processes and the mechanisms in place so that you can filter them out. And filtering them out, it's actually really easy, but it's also really, really important. So I basically told him, listen, in order for somebody to work with me, they have to have several, I would say, traits or characteristics Right? Like, number 1, they need to be ready to invest money on advertising. Number 2, they need to be pretty cool, like, to hang out with. I would, you know, feel cool working with them for free. Number 3, they need to be coachable. And number 4, they need to have this abundance mentality that if we put money on advertising, it's not that they're not seeing the results right away, but they're willing to put money to make money. So basically, those were the traits that I was looking for, and he started taking notes. Because the reality is that he had never went through the exercise of actually asking himself, what type of clients should I get? You know, get any type of clients. I would do web design and I would do SEO and I would do content marketing, and if they would ask me to do social media ads, I will do them too, just because I needed the money so bad. But it comes a time that we're in a solid position that you can afford to say no to a couple clients. That no that you say to the clients or to the leads that are not a good fit is gonna give you not only better results in terms of peace of mind. But then the better clients and quality of clients that you get, the more you can charge them and the longer you can keep the relationship going through the years. So there you have it, guys. Sit down for 10 or 15 minutes— should— it shouldn't take you more than that— and think about the traits that, you know, people need to have in order to work with you, not only in terms of money and the type of business, but also what type of traits and personality traits they need to have in order to make the relationship so much fruitful. So I hope this helps you. If it does, please feel free to share with somebody that might benefit from it, and I'll see you really, really soon. Bye-bye.
