The video opens with an introduction to the Marketing Atlas show, highlighting the complexities of marketing and the need for clear guidance on lead generation, sales, and business growth. Host Hernan Vasquez welcomes listeners and sets the stage for discussing strategies for running Facebook ads without a website.
Marketing and advertising can be complicated. What's most important? What should I focus on? Direct marketing? Email campaigns? Social media? Cold calling? With Marketing Atlas, you'll have a clear guide to get more leads, close more sales, and take your business to the next level. Welcome to Marketing Atlas. Marketing Atlas.
Marketing Atlas.
With your host, Hernan Vasquez.
Can you run Facebook ads if you don't have a website? That's a question that I get a lot, and that's something that I'm going to answer for you on this piece of content. Everybody, Hernan Vasquez here, and I say piece of content because we repurpose this content in a bunch of ways. So if you're If you're watching this, thank you for watching. If you're listening to this, thank you for listening. And I hope that you really, really enjoy the content that we're putting out. If you do, feel free to reach out, subscribe, rate, share, comment, because that really helps us help you and help more people with their Facebook ads and their digital marketing in general. So today I wanna answer the question, should you or can you run Facebook ads if you don't have a website? And I wanna answer that question, I wanna give you a couple of ideas. That if you don't have a website or if you don't want to put together a website, how you can actually make sure that you get good results with your Facebook ads. So let's dive right into it. The plain answer is yes, you can run ads without having a website. In fact, you have so many tools and so many options to run ads that you don't even need a website to have a really successful campaign. Now, at some point, if you want to kind of quote unquote graduate to the next level, you want to have a website, you want to have a landing page, you want to have people coming in and knowing you and get to know you and see your website and whatnot. But the The reality is that you can launch your ads without even having a website. We have an agency client at scale-driven.com and she's awesome. She has a high-ticket coaching program and all she does are Messenger campaigns. And we do a lot of Messenger campaigns for her because the reality is that's how she's been closing a lot of clients. Of course, we developed a couple of funnels for her. We developed a VSL funnel and then we're starting to ramp that up. But the reality is that she started crushing it with Messenger campaigns. We started flooding her inbox with really, really good leads and now she's making a ton of money. Just by having a Messenger campaign. So she doesn't even have a website. Now, she has a big brand, so of course she has a website, but that's not necessary. So what type of ads should you run if you don't have a website? Of course you cannot run conversion ads because there's not gonna be a pixel event firing anywhere, so you cannot really run conversion ads. But as I mentioned before, there's one type of campaign that you can run, which is a Messenger campaign. And you can get people messaging you on Facebook, you can get people messaging you on WhatsApp or Instagram, and as long as you have the capacity to actually talk to people, then you can actually close them. We have one coaching student, his name is Julián, he's awesome, and he's a fitness coach, and he's targeting a really specific demographic, and most of his sales come from Instagram DMs. So guess where most of his budget is going? It's going to a Messenger campaign, and it's working really, really good for him. So actually take a look at Messenger campaigns if you don't want to put together a website. The second type of campaign that you can run if you don't have a website is a lead generation campaign. Now a lead generation campaign is a type of ad or a type of campaign that you will run where you will click on a— click on the ad and then a little form will pop up. All right. And then people will type in their name, email, phone number, and whatever questions you might ask. This is really powerful because if you can reach out to these people and you can actually call these people like in 5 minutes before they opt in, you can actually have really, really valuable and powerful conversations. I remember that we used that exact same strategy to grow Grant Cardone's digital marketing agency to several hundred clients. We were actually giving away a PDF through a lead form and then our sales team will call them. Now, if you don't have a sales team, then you can actually develop a follow-up sequence via SMS or email so that you can get people engaged with your content and maybe some buyers. Number 3, which is really, really powerful and really important, and this is something that we run with 10 to 15% of our clients' budgets, are engagement campaigns. Now engagement campaigns are set out to give you future results. So don't expect any returns from those campaigns. Don't go ahead and go crazy if you don't get any sales from these campaigns. In fact, you only want to run these campaigns with 10 to 15% of our budget. So we run video ads and we run engagement ads so that people can watch that content and then we can retarget target them with either Messenger or lead generation campaigns or any other type of campaign, and we build audiences. And this is really, really powerful. So if you don't have a website, you don't need a website, but go ahead and create short videos and you can run them with engagement ads. Right now, launching a campaign is so easy. Now running Facebook ads effectively, it's kind of hard, to be honest, but launching a campaign is so easy that you can run a campaign right now without having a website. You don't need a website. You don't need your website to be perfect. You know, I see a lot of entrepreneurs kind of procrastinating with that because they think that they need to have a website and a good logo and a good name and a good this and a good that. That's not necessary. What you need are customers and sales right now, and that's how you grow your business. So I hope that this is helpful. If you need any help when it comes to running Facebook ads, go to scaledriven.com, take a look at what's there. We offer done-for-you services and done-with-you services, so we'll walk you through the entire process. And if you find this helpful, feel free to share, like, subscribe, comment, rate. Share this with somebody that needs to see it, maybe somebody that doesn't have a website and they still want to run Facebook ads, go ahead and share it with them. And I hope that this is helpful. If you love this type of content, feel free to tell me what you want to hear more about. We read every comment, every DM, everything. We read it and we really appreciate it. Thank you guys for watching. I'll talk to you guys soon. Bye-bye.
