Facebook advertisers need to change and test creatives every week to avoid creative fatigue, the top performance killer on the platform. Most entrepreneurs fail because they don't refresh ads fast enough. Hire someone to manage updates or use dynamic ads, but refreshing creatives is non-negotiable.
a good advertiser or media buyer or Facebook Ads manager does is they change and test creatives every single week. This is a must when it comes to Facebook right now, and the reason why a lot of entrepreneurs, they struggle with the Facebook Ads is because they don't refresh creatives fast enough. If you want to not having to refresh creatives fast enough, you need to either hire somebody to do it for you. You can also do dynamic ads, but the reality is that you need to be on top of your creatives. Creative fatigue is the number one killer on Facebook Ads right now, and if you're not refreshing creatives every single week, you're missing out and you're losing momentum.
