Facebook CPMs dropped 30% year-over-year, not because the platform lost value but because advertisers moved budgets to TikTok and Snapchat. Facebook ads still work well for agency clients, making them cheaper and worth using right now.
Did you know that Facebook advertising is getting cheaper? If you look at the CPMs for this time this year versus last year, there's a 30% decrease in cost to advertise on Facebook. But this didn't happen for the reason that you think. Here's the thing. As time goes on, Facebook is getting older and older, which is leading marketers to go to more trendy apps like TikTok or Snapchat or apps like that. But this doesn't mean that Facebook ads are dying in any way. Just take a look at these results that we got last month for an agency client. If you want to get these results for you or for your clients, make sure that you download my free Facebook Ads guidebook.
