Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Choose the righ north star metric for your business #roas #roi #advertisingtips

1 Feb 2024 · 0 min

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0:29

In this brief video, the speaker emphasizes the importance of strategically selecting a North Star metric for a direct‑response marketing agency. The core recommendation is to use Return on Ad Spend (ROAS) as the guiding metric, aiming for a profitability target where every dollar invested yields two dollars in revenue. The speaker highlights that this focus on ROAS helps ensure campaigns are profitable. He then directs coaches, consultants, and information‑product sellers whose ads have underperformed recently to visit makemyadsgreatagain.com for assistance.

You need to be very strategic when picking a North Star metric. We are a direct response marketing company, so our goal is to get these campaigns to profitability. Our goal is these clients put a dollar in and they get $2 out. We pay attention to the metrics that matter. Our North Star metric is ROAS. If you are a coach, consultant, or sell information and your ads haven't been performing great comparing to a few months or even years ago, go to makemyadsgreatagain.com.