A client spending $10-15k daily on ads saw performance tank after testing multiple funnels in one account. Moving tests to a separate account fixed it. The solution: two campaigns per offer, one for testing creatives and one for scaling winners, reusing the same scaling campaign instead of creating new ones each time.
that we're spending anywhere between $10,000 to $15,000 a day. And the more we started testing other funnels and other offers and whatnot, the worse our campaigns performed. And I was like, why is this happening? So what I did is I grabbed all of these tests out of their main ad account and throw them into another ad account. And lo and behold, everything started working better. So the reason I'm telling you this and the reason I'm prefacing all of this with this kind of story is because in the 2 campaign method, I do want you guys to keep having 2 campaigns per offer or per funnel. 2 campaigns, that's all you need. You don't need 1,000 campaigns. One campaign is for creative testing and the other campaign is for creative scaling. Mention that— notice that I mentioned one campaign for creative scaling. That's the biggest change that I've seen on the 2 campaign method, and I'm happy to clarify that if you have questions throughout this call or on the school community. But that's why I have You know, I feel the, the need and the responsibility of updating this course just to tell you the most updated information, which is instead of launching winning creatives into new scaling campaigns, you're going to reuse your scaling, the same scaling campaign over and over again.
