Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Consider your marketing strategies as tests.

23 May 2023 · 1 min

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In this short monologue, the speaker advocates treating marketing initiatives as experiments. He explains that when a client’s idea succeeds, you should scale that campaign, and when it fails, you rely on your own proven ideas and scale those. The core advice is to continuously test different offers, accept modest financial losses from failed tests, and iterate repeatedly until a tactic works, then allocate resources to scale the successful approach. The speaker emphasizes the low risk of small losses compared to the potential upside of discovering scalable strategies.

Chapters

Now, sometimes the client was right, and what happens is that we scale his campaigns because his idea worked, and now we have a new way of doing things which we didn't have before. Now, sometimes that idea doesn't work, but our idea works, right? So what do we do? Then we scale and we go ahead and we develop what we know works. So there's a lot of value. I would say there's a lot of benefits of you taking marketing as a test and just trying stuff. Like, the worst thing that could happen is that You lose a couple hundred bucks or you lose a couple thousand bucks or, you know, you just launch an offer and it doesn't work and you just do it again and then you do it again and then you do it again until something works. And once something works, then you scale it.