Grant Cardone's former marketing director explains the acquisition funnel strategy: offer a free book plus shipping to capture leads, then upsell them inside the funnel. The revenue from those upsells covers your ad costs, so you acquire customers at zero net cost.
Okay, here's how you can copy Grant Cardone's advertising strategy. And I know this because I was Grant's marketing director for a year and a half. The way Grant Cardone and other big names are growing their business is because they're using something called acquisition funnels. In other words, they sell a book on free plus shipping, and they also have other offers in that same funnel. The idea with that type of funnel is that that type of funnel will pay for the ads that cost to acquire those customers in the first place. So they're basically growing their businesses and acquiring customers for free. If you want to learn more tips and tricks this about advertising and digital marketing, make sure that you follow.
