Run a full creative refresh the first week of each month with entirely new concepts and videos. Then spend the remaining weeks making minor tweaks to what works: change colors, adjust headlines, keep scaling. This rhythm balances testing with efficiency.
I separate my creative refreshes, right? Or when we're launching ads, I separate them in 2 groups. Once a month, give or take, again, this depends on scale, right? But for most people, once a month, I would launch completely brand new concepts, right? I would launch completely brand new concepts, brand new videos, brand new images and whatnot. So trying something outside of the box, new hooks and whatnot. And then The rest of the month, let's say that you're scaling, that you're launching ads every single week. So that's called when I launch new concepts and everything, that's called a full refresh right now. The rest of the month, I'm going to be grabbing those concepts that did well and make slight tweaks to them. So if an image did well, I might change the colors around it, but the concept stays the same. I might change the first, you know, line of copy or the headline. So those are small tweaks. I call them light refreshes. So if we divide the month in like 4 weeks, the first week is all about creating, testing new concepts and whatnot. And then the rest of the weeks is about making tweaks to those concepts that work well on that month. Does that make sense?
