Google Ads lets you run the same creative for months because people searching are ready to buy now. Facebook demands constant new ads to keep a bigger, less qualified audience engaged over longer sales cycles.
And when it comes to creatives, Google Ads are much more stable. You can have the same creative, like the same YouTube video or the same Google Ad running for a long time. It doesn't require that much change versus Facebook that does require a decent amount of creative exchange and creative refreshing. So just to put them side by side, Google Ads are much more intent-based. They're lower on the amount of people that you can get into your funnel, and they're mostly right now action-driven ads versus Facebook. They're more long-term oriented, you can nurture those people, and you're actually targeting buyers that might be able or might be willing to buy right now, but also they're willing to buy over the next 30, 60, 90 days.
