Customer Lifetime Value - How To Increase The Value Of Your Clients

What's up, Facebook? What's up, everybody?

All right, guys, today there's a million things popping on screen right now for some reason. I don't know why yet, but they keep on popping up.

What's up, everybody?

Maybe because I set them up and I set them up incorrectly.

What's up, everybody? What's up, Chad? What's up, Hugo? What's up, you guys?

Hope you guys are super well. Welcome to this livestream. Today is the 4th day of March 2019, and we're gonna have a lot of fun today. At least I hope so. This is I was supposed to go live like an hour and a half ago, but you know, meetings after meetings after meetings prevented me from doing so. But here we are, we're gonna be talking about how to make more of that thing called money, if that is something that you want to do. All right, so before we get into that, please remember that next week I'm gonna be holding a 3-day live event. 3-day live event, it's gonna be completely free, 100% live, all All you need to do is to go to hernanvasquez.com/livestream and try to get my head, uh, you know, like that. It's kind of, kind of hard, but, uh, it's hernanvasquez.com/livetraining. hernanvasquez.com/livetraining to sign up for the waiting list. I'm already sending you guys some really cool stuff for those of you that signed up already. Thank you guys for that, and it's gonna be awesome. It's gonna be 3-day training full-on. I mean, it's not gonna be 3 full days, right? I'm gonna leave you go to have lunch. I'm just kidding. It's gonna be like 1 hour and a half for sure, 1 hour, like 60 minutes straight of good stuff on Facebook. On day 1, we're gonna be talking about how to set up your perfect Facebook ads, okay? Well, I'm gonna give you my cheat sheet so that you can go and follow along with me so that you can create Facebook ads that work pretty much in every niche. Number 2, on day 2, I'm gonna be talking to you guys about how to structure your Facebook Ads Manager and your Ads Manager, your Facebook Business Manager and your Ads Manager, and also how to set up your conversion ads for success. Okay, and number 3, we're gonna— on day 3, we're gonna be talking about how to scale your campaigns. All right, so I hope that, that, that sounds good. Again, join for the waiting list. There's a waiting list in place and you need to go to hernanvasquez.com Live training, okay? To get notified. And not only that, but if you also want to join the free Facebook group, you pretty much saw it already. But all you need to do is to go to hernanvazquez.com/facebook, okay? And also, if you want to get notified whenever I go live, just go to hernanvazquez.com/notifyme. All right, with that being said, get out, get out. So with that being said, let's go into the actual training for today. If you are, if you guys are watching this. This live, just let me know, comment live and whatnot, all of that good stuff. Jamila is watching this, it's pretty cool. All right, so let's talk about how to make more money from your current clients. So it was pretty, pretty awesome last week— last week, no, the week before. I was in Funnel Hacking Live, right, 2019, Nashville, Tennessee. Was pretty awesome. If you haven't been to Funnel Hacking Live, I strongly recommend you do, as I strongly recommend you do get to some other of the big conferences out there just for the networking side of things, which is pretty awesome. But also something pretty, something pretty fun, funny that I heard about on, you know, Funnel Hacking Live was Russell Brunson telling the story of how, you know, of the people that he followed. And he followed a bunch of people, right? He followed like pretty much all of the people that are relevant or prominent at this point in time. They all come from the Dan Kennedy School. And Dan Kennedy, in case you don't know him, go ahead and find him because he's like— I would say he's like the father of current marketing. And, and he's awesome, like in terms of copywriting, in terms of sales strategy and marketing strategy. He's pretty, pretty cool. And he's so old school in terms of, you know, direct mail type stuff. And he would— Russell was saying that the only reason why he kept on buying from Dan Kennedy is because of the fact that he kept on being— on making offers. All right? And when everyone else stopped making offers for whatever reason, he kept on making offers. That's why people kept on buying from him, which is pretty funny because the reality is that at that point I learned that if you really have a good product and a good service, if you really have something that could impact people's lives for the better, then you need to sell them on that product or service. A lot of people are saying, well, you know, I don't feel like selling today, or I don't feel like, you know, I feel like a little bit salesy. But let's be honest here, if your product can offer value to somebody, keep on selling to them. And that's the secret to actually growing your online business, to get it to the place where you want to be. That's the secret. That's the number one secret. So for instance, I was working with one of my clients. I was having one coaching call today for one of my coaching clients, and, you know, we were discussing about different strategies on how to get more volume for his funnel. And he had all of these little things, right, running around. And I told him, listen, if you really want to take this to the next level, if you really want to put up the volume in terms of how much people— how many people you get through your funnel, basically how many people see your messaging, and basically how much, how much people, you know, buy from you, how many people buy from you, what you need to do is to deploy an acquisition funnel. And an acquisition funnel is, as the name, you know, indicates, is basically a funnel that you put out there and that you send traffic to through advertising and sometimes like organic stuff, right? Like Facebook posts and whatever, or Instagram posts. But the main sole purpose of that funnel is to— and that's my, that's my dog right there making a lot of noise. Anyways, the only reason that you put out that funnel is so that you can acquire a customer at a break-even or better position. So a great example of this is a book funnel. So a book funnel, the sole purpose of a book funnel is for you to acquire a new buyer for a, you know, at a break-even or better. Some people are making money with their book funnels, which are awesome, which is awesome, but that's not the point. The point is that if you make money with a book funnel, that's awesome, but the main point is that you sell them something else. And we are always selling them something else. So a book funnel, for instance, most book funnels are either free plus shipping, right, when you pay for shipping and they send you the book, or they're just plain and simple PDFs. And they're anywhere between $5 to $20, whatever. But sometimes to get a $20 buyer through the door, you're paying $40 to Facebook or to Google AdWords, right? So if you're paying that, you're losing money if all you're selling is the book, right? That's not a book funnel, that's a book sales page. Now the way a book funnel works is that you have upsells and downsells and cross-sells and order bumps and that and whatnot that increases the the— that increases the average order value of any given customer that goes through your funnel. So instead of paying $20 to get a $10 book buyer, you're paying $20 to get a $30 book buyer. So you're effectively getting $20 or $10 or $15 or even breaking even on that front end. But that's just the beginning. That is just the beginning. So the way you increase the amount of money that you're making from your current customers is by offering them something. Something else. So for the most part, you know, you can get like an application call after they buy the book, or maybe a webinar for a $1,000 product, or a $5,000 product, or a $15,000 product. And people might think, well, it's a big jump from, you know, $5 book to a $15,000 package. And it is, but it doesn't really matter because there's a small portion of that people that bought the book that will get your $15,000 package. All right, so that is how you— that is how you increase the money that you're making, by deploying an acquisition funnel that is a break-even. Because your main point is to acquire a customer at break-even or better, so that then you can sell them the monetization. The real money comes on the back end, comes on the follow-up, comes on the later stuff, not the right now stuff, like the later stuff, if that makes sense. All right guys, so I just wanted to come back, come by, you know, talk about a little bit about that. We're gonna be talking about how to send traffic to that funnel, or to those funnels rather, on the 3-day live training that I'm gonna be doing next week. And it's gonna be pretty awesome, all right? It's gonna be 3 days, you know, it's free, it's gonna be free. Can this focus me? For Christ's sake, can this focus me? All right, there we go. Damn. So I look like, I look like I'm tired. It's not like it's 9 PM, 8:36 PM, right where I'm at. But with that being said, it's gonna be awesome. It's gonna be 3 days. It's gonna be 100% live, okay, and 100% free. You can come and ask any questions that you would like to know about Facebook ads, but then I'm gonna package it and sell it as a product. All right, so if you want to get access to the training, make sure that you go now to hernanvasquez.com live training. That's gonna take you to my landing page where you will need to sign up for the waiting list. All right guys, so I hope you have an awesome week, have an awesome Monday. Again, you're cordially invited to join the Facebook group by going to hernanvasquez.com/facebook. If you want to get notified whenever I go live, just go to hernanvasquez.com/notifyme. All right guys, thank you once again for hanging out with me. Thank you for watching this, and I'll see you really, really soon.

Bye-bye.