Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Develop contingencies #socialads #marketingtactics

8 Mar 2024 · 0 min

Watch on YouTube

0:27

In this brief video, the speaker urges marketers—specifically consultants, service providers, and information‑product creators—to examine their sales funnels for points where prospects drop out. He references Frank Kern’s concept of “contingencies,” emphasizing that many prospects will not follow the desired actions despite the marketer’s best efforts, so planners must anticipate and mitigate these failures. The video ends with a direct call‑to‑action inviting viewers to visit makemyadsgreatagain.com for help improving ad performance.

I'd like you to begin identifying the weaknesses in your funnel, pinpointing areas where individuals may drop out of the process. Let's start developing what Frank Kern would call contingencies. Given that a majority of individuals may not engage in the actions we're aiming for, despite our efforts to guide them, it's crucial to acknowledge that their compliance might not be achieved regardless of our strategies. Are you a consultant, service provider, or information services struggling to get results from your ads? Visit makemyadsgreatagain.com.