Service providers need two metrics to measure funnel success: Cost to Acquire a Customer and Customer Lifetime Value. The speaker shares battle-tested funnel frameworks that have worked in real ad campaigns, giving clients proven strategies instead of guesswork.
So we do have our proven and tested funnels, you know, that we have kind of inherited or we have developed, right? And again, after running ads for quite a while, you probably have them as well, right? Which, you know, all right, this is the type of campaign that we're going to run for you because it's battle-tested. It's worked for many other service providers, for many other business owners. We're gonna go with that. So I think that that gives a lot of clarity to our clients and the strategies that we put together for them in terms of, okay, these are the funnels that we're gonna be running for you. type of campaigns that we're gonna be running for, because we know they work, right? Because as you say, everyone has their little book on how to run ads, how to generate leads. But if I was to kind of simplify down to just 2 metrics that you wanna pay attention to, no matter what funnel you're running, no matter what type of marketing campaign you're running, is cost to acquire customer versus lifetime value. You know, those 2 metrics are the number one thing.
