Three mistakes kill Facebook ads: poor planning without proper landing pages or retargeting, picking the wrong campaign objective when conversion is almost always right, and constantly pausing and restarting ads during their learning phase.
Avoid, avoid, avoid these Facebook ads mistakes if you're not getting the results that you want. Number 1, not planning your campaign with enough energy and enough attention. You want to make sure that you're sending people to the right landing pages, that you have retargeting in place, so make sure that you sit down and plan what type of campaigns you're going to be running to what funnel step. Number 2, not using the right campaign objectives. You want to use conversion objectives for anything that goes to a landing page. Page. You can use some others, but focus on conversion objectives. And number 3, starting and stopping and starting and stopping the ads. The more you do it, the more you break your campaigns. So if you want to avoid these mistakes and you want to make your Facebook ads successful, make sure that you follow.
