Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Do proper research to know where your ideal client is.

14 Jun 2023 · 1 min

Watch on YouTube

0:51

In this short YouTube clip, the presenter argues that marketers should not try to post content on every social media platform. Instead, they should identify the few platforms where their ideal audience actually spends time and focus their efforts there. The speaker explains that each platform has its own demographic—for example, older audiences are more likely to be on Facebook while younger audiences gravitate toward TikTok. By allocating resources to these specific channels and studying each platform’s user base, creators can avoid the wasteful effort of producing content for irrelevant sites and more effectively reach their target leads. The video ends with a call to follow for more tips.

Chapters

So here's something that goes against what everyone else is saying, but you will regret it if you don't listen. And here it is: you do not need to be posting content everywhere. And here's why. Your ideal audience, your ideal demographic, your ideal leads and customers—if you think about it—they're only hanging out in just a handful of social media profiles. They're not hanging out everywhere because each social media platform has their own demographic. For example, if you're selling to an older quote unquote demographic, you can go to Facebook. If you're selling to younger demographic, you. Go to TikTok. It's definitely important that you allocate your resources accordingly and you don't get yourself crazy or killed creating a ton of content for different platforms. Make sure that you study the platforms that you want to put content out so that you're always targeting your ideal demographic. And if you want to get more tips and tricks like this, make sure that you follow.