Give away valuable content for free to build trust and attract paying customers later. One client's free course generated a high volume of qualified leads and sales calls, proving the strategy works.
If you want to really success at this online thing or online game, or if you really wanna grow your business, you want to give away as much value as possible for free. Because if you give away as much value as possible for free, then people will say, well, if I get all of these for free, what can happen if I give these people or this business or this person some money, right? So that's the position that you wanna be in. And this client actually showed up and developed this amazing course. It was a free thing, it was a lead magnet, and it created a lot qualified leads and qualified calls.
