Don't Post On Social Media WITHOUT THIS! ❌❌❌

Hernán Vázquez explains why you need a sales funnel before posting on social media. He walks through his own three-tier system: a free Facebook group, a $5.60 book, and high-ticket consulting. A recent ad test spent $3,000 and made $2,000 in sales from 81 buyers.
Chapters
What's up everybody? We're live, we're live. Uh, I think we're live on Facebook right now. No, we're live on YouTube, we're live on the Instagrams. What's up Instagram? And we're gonna live, we're gonna be live on Facebook right now because I had to push the thingy, the button, right? To go live on Facebook you need to push the button. Let me actually share this on the, um On the Facebook group, which if you guys feel like joining to the Facebook group, all you need to do is to go to Facebook and type digital marketing strategies for entrepreneurs. Once you do that, you will be prompted to ask a couple questions— to answer, rather, a couple questions. I'll ask you a couple questions and then you can join. It's really important that you answer the questions, otherwise the gatekeepers will not allow you in. kind of sucks because I want you guys in there. All right, so, all right guys, happy Monday. I think it is today. Today is Monday the 28th and we're live on the Facebook and the YouTube and we also live on Instagram at the same time. It's kind of, it's kind of freaking me out because I don't know if something is gonna blow up or whatever. And it's like super hot, super, super hot. It's like 9:00 a.m. here in Buenos Aires and it's It's like a million degrees, like 80-something. It's not that big of a deal, 80-something, 85 Fahrenheit is like 32 Celsius, something crazy like that. But it's like 80% humidity, so it's like, don't come to Buenos Aires at this point in time. Like, come in spring if you wanted to, like, come in September if you want to come. Don't come, please don't come in summer, you're gonna die, okay? So don't do that. Anyways, all right guys, Hope you guys have an amazing day. So I've been going live for quite a while now. I think it's almost a month right now, and results are pretty cool. Okay, now I wanted to share something with you guys in terms of content that you are creating for your social media profiles and why it's important that you do not create any type of content for your social media profiles unless you do this one thing. And this one thing basically means have your own funnel. So I'm gonna walk you guys through my own funnel so that you know how to capture all of that traffic that you're generating. And that is something that you can do too. But before we do that, and before I forget, go ahead and get a copy of Perpetual Profits, my brand new book. You can do that at perpetualprofits.net. Uh, there's some screen on Facebook and the YouTube and on Instagram. I'm gonna type it once we're done. Go to perpetualprofits.net and you will be able to get a copy of my book. It's $5.60. A lot of people are loving it, so I hope that you love it too. All right, and it's pretty inexpensive and it's pretty cool. All right, so let's, uh, talk a little bit about content for social media and why I think that you shouldn't be creating any type of content at all unless you have a funnel in place. You know, a lot of people are thinking, okay, well, I'll create content for my social media profiles, and once I know, once I have a lot of followers, I'll figure it out. Once I have a lot of traffic, I'll figure it out. So all I need is more followers, all I need is more traffic. And the reality is that that is kind of backwards because you're going to be spending a lot of time, a lot of money potentially, building your follower base, building your audience. But the faster you try to monetize that audience, the better, right? We're not talking about I think I went live yesterday on my Facebook page talking about how you do not want to grab a big buck, a fast buck, and how the real money is on the long term. That is something that still, it's really important that you have in mind. But the main point is that whenever you're putting content out on social media, you need to have a funnel in place, whatever that is, right? So for instance, with Semantic Mastery, which is one of my companies, we have been doing this livestream every Wednesday at 3 PM Eastern, and you're more than welcome to join. Join. It's called Hump Day Hangouts, and you can go to semanticmastery.com/humpday, and you will be able to join our notification list. And we have been doing that for the past, I think, 4 years. We only missed like one Wednesday, and it was, you know, because we say, hey, we're not going live this Wednesday. So we've been doing that consistently for the past 4 years. Now, we have a funnel in place behind that. We're inviting people to our mastermind. We're inviting people to get our SEO battle plan if they so choose, okay? So there's a lot of stuff going on behind that, all right? Now the main point is that there's a funnel behind it. So we wouldn't be going live if there wasn't a funnel behind it. We wouldn't be creating content if there wasn't a funnel behind it, right? Now my partner Bradley, who is the pretty face of it all, he's the most intelligent for sure. But he's going in the podcast circle, if you will. So he's getting interviewed in podcasts and whatnot. I think we're going to be doing like 2 podcast interviews a month or whatever. And the reality is that we wouldn't be doing that unless we have a funnel in place. So now that we have a proven funnel, we want to expand, we want to get more traffic to that funnel. Okay? So that is something that you want to do. Do not push content on social media unless you have a clear strategy, a clear plan on how to actually monetize that. Okay, so let me share my screen real quick. This is the past— let me see if I can share with you guys here too. So this is the past, I would say, 30 days, right? This has been a test that I've been running for my book. And, you know, we— I think we spent like $3,000 or something, and we made almost $2,000 back, which is not bad if you think about it. We generated 81 buyers and And we only, you know, had to pay $1,000 or whatever. So, and, you know, and we are spending $3K, but we only like generated, you know, we generated $2,000 back. So it's only effectively $1,000. So if you think about it, and also the average cart value, this is what matters here. The average cart value is going up and the cost per acquisition on Facebook is going down. So we're getting better at this. All right, but this is something that I want to share with you guys. This is combining social media traffic, which I don't have a huge following, okay? I don't have a huge following. You don't need a huge following to do this, um, you just need to be consistent. So this is from, um, this is combining social media traffic and also Facebook ads. Most of these sales are coming from Facebook ads, but once I go live on Facebook and YouTube or on Instagram, but this case, this could be, you know, an asset that you repeat and you get traffic over and over again, or more if you're pushing, um, a little bit of traffic through it. So the main point here is that do not put a post, anything on social media, do not post, you know, funny pictures or memes or whatever if you're not ready to monetize that. So think it backwards, think about it backwards, think about it in terms of I'm gonna push content on social media so that I can monetize what my funnel looks like. All right, so that is basically, and there's like There you can say, okay, so there's basically 3 levels of a funnel. Number 1 is the free stuff that you can join. In my case, it's the Facebook group, which you can join by going to hernanvasquez.com/facebook, right? Then there's a tripwire offer or small fee offer, which is my book, which is again, you can go to hernanvasquez.com/book and get a copy. And number 3 is like working one-on-one with me consulting, which on that case, if you want to put, you know, if you want to get that some more higher ticket offer If you want to hire me to go through your funnels and whatnot, you need to go to growthleague.net and then you can apply. All right, and it's an application-based process. Somebody of my team will reach out to you. So there's these like 3 different call to actions that you can find on my funnel, but it's really important that you go ahead and have that in mind. All right guys, so I hope that you enjoyed that. Again, if you want to learn how to do this for your business, go to perpetualprofits.net. I'm going to put it here. So it's perpetual profits.net. If you go there, you will be able to get a copy of my book. It's $5.60. There will be additional offers on that page which you're free to choose or not. You're not, you know, obligated to do anything for that matter, uh, but a lot of people are loving it. So if you want to grow your business, get more leads, and grow sustainable business that feeds your family and your lifestyle for years to come, then get a copy of Perpetual Profits. And if you're loving it Please, you know, share it, like it, comment, and I'll see you guys tomorrow. Thank you. Have an awesome Monday.










