Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Dying Campaign Rescued With Creatives #shorts

5 Aug 2026 · 1 min

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1:13

In this short dialogue, Speaker A describes how a digital advertising campaign deteriorated after the original media buyer left, leading to performance decline and creative fatigue. To reverse the trend, A increased the frequency of launching new creatives—twice to three times per week—allowing rapid discovery of 5–7 effective assets, which were then graduated to stabilize performance. Speaker B asks whether increasing the budget would accelerate finding winning creatives. A clarifies that while more spend can help, launching additional ad sets does not inherently require a higher total budget; the key is frequent creative testing and strategic graduation rather than simply spending more.

Chapters

I inherited a campaign that was performing well, but then the old media buyer, you know, just left. And then the campaign started to perform worse and worse and worse and worse and worse. So it was, it was kind of declining in performance. So I tried, you know, I tried graduating some creatives, but the creatives were super fatigued and whatnot. So I made a point for the first like month or so to launch twice or 3 times a week, because I need to find new creatives, I need to find things that are working. And now since I found probably 5 or 7 good creatives, I graduated them, the same thing that I tell you guys to do. And now all of a sudden, the campaign is performing back again, right? So, so your priority would be to try and find more winning creatives, if that makes sense, right? So you might need to launch more often to find, you know, to find those winners, if that makes sense.
Yes. And it also means that I should spend more money to find so that faster I can get data.
Yes and no. Yes and no. You could spend more money if you wanted to, but just because you're launching more ad sets doesn't mean that you need to spend more money.