E-commerce stores use information products like courses or ebooks as a front-end offer to build customer relationships before selling physical goods. This approach lets them use multi-step funnels and discounts like buy-three-for-two without losing money on cost of goods sold, a strategy that works differently than pure coaching or information businesses.
When you have an e-com store, of course you have the added challenge or the added number that you need to discount for cost of goods sold and all of that, that the info space doesn't have, the coaching space don't have. Correct. I've known some big e-com brands that they've scaled with information upfront, right? Like either a course or a workshop or an ebook or something like that, information upfront. And then that was quote unquote an excuse to offer them their main product line. It could be 3 for the price of, of 2 or more of the same generally works really, really well. on e-com when it comes to these multi-step funnels. Hey, are you a coach, a consultant, or do you sell information and you want to take your ads to the next level and you want to bring in a team that can help you do that so that you can focus on growing your business? Then I have some great news. Go to makemyadsgreatagain.com. There's a message waiting for you there.
