Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Elections usually have a huge impact on CPMs. #advertisingtips #datadrivenmarketing #roas

12 Mar 2024 · 1 min

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U.S. election years don't automatically raise CPMs, but they do trigger stricter security measures and policy enforcement on Facebook. Expect increased scrutiny of AI-generated content and bots, which can indirectly affect your campaign costs.

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Anything that has to do with elections. So generally speaking, election years— this is, this year is an election year in the US. So generally speaking, while that doesn't necessarily— that might impact CPMs, but, um, what it does impact is how tight the security and the scrutiny and everything that has to do with policy is going on with Facebook. Okay, so generally during election years, they ramp up the, um, the scrutiny and the AI, the bots and everything