The most successful entrepreneurs embrace failure as essential to success. They run many experiments, accept frequent failures, and rely on a few winning outcomes. This mindset applies to entrepreneurship, marketing, and life decisions.
I think that people are too afraid of failure. And the biggest entrepreneurs, the people that are the most successful that I've ever, you know, worked with, they embrace failure because they know that you need to go through a lot of failures before you find a success, right? That's part of the process. Right. So they get excited to test and we get excited to test. We fail a lot, like a lot, a lot, a lot, but you only need to have a couple winners, right? Yeah. And that applies to marketing, to entrepreneurship, and to life.
