Facebook ads work best as long-term plays, reaching people who might convert in 30, 60, or 90 days. Unlike Google's granular targeting, Facebook performs worse when you narrow your audience too much.
Facebook ads though are mostly long-term or midterm type of ads. Like right now we're getting buyers into scale-driven funnels, but if you want to target those people that might be ready to buy 30, 60, 90 days from now, then you might be able or you might be thinking about adding Facebook ads to your strategy. They're also really different when it comes to targeting. Targeting is way different. Like you can be really, really granular when it comes to targeting on Google ads. Now on Facebook ads, if you try to be as granular, your campaigns will not have the same results.
