If your Facebook ads aren't working, stop narrowing your audience. Instead, broaden your targeting and let the copy do the work. Write directly to who you want: "stay-at-home moms over 30" in the ad itself.
you're noticing that your campaigns are not performing and you're struggling, what you want to do is you want to open up your targeting a little bit, try to be a little bit more loose with targeting. And then the— how you compensate this is by being really, really adamant with your creatives. What I mean is that in your copy and in your images, you need to call out exactly who your ideal prospect is. If you're selling stuff to moms over 30 that stay at home and take care of their kids, That's exactly what you want to say on your copy, and the images should call out those people. Ideally, you will also have text on your image that say, hey, if you're a stay-at-home mom over 30, click here. So that's how you compensate that. And if you're struggling right now, do not try to micromanage or micro-target. Be a little bit more loose when it comes to targeting on Facebook, and then try to compensate that with what you're saying in your ads.
