Facebook Ads vs Google Ads

Marketing and advertising can be complicated. What's most important? Direct marketing? Email campaigns? Social media? Cold calling? With Marketing Atlas, you'll have a clear guide to get more leads, close more sales, and take your business to the next level. Welcome to Marketing Atlas. Marketing Atlas. With your host, Hernan Vazquez.

Facebook Ads versus Google Ads, why they're different, when to use each. On this video, I'm going to lay it out everything for you. Hey everybody, Hernan Vazquez here with scale-driven.com. And today I want to compare basically Facebook Ads and Google Ads and why they're different and why you want to actually use both. Now before I dive into the actual content, I just want to thank you for watching this video, number one, but also if you find these type of content interesting, make sure that you like, subscribe, share, comment, rate, whatever it is that you're watching this because it really helps us grow the channel and help us more and help more entrepreneurs like you. Okay, let's talk about Facebook Ads versus Google Ads. I get this question a lot. Should I be running Facebook Ads? Should I be running Google Ads? And the reality is that they're two very, very different platforms. And they're so different that the people that you are going to be targeting and you're going to be getting in your funnel through Facebook Ads versus Google Ads, they can be really, really different. So we're going to discuss the main difference between the two and how you can make sure that you are maximizing both networks at the same time. The first thing that you need to understand is that Google Ads, it's an intent-based platform. You're targeting on search engines, even if you're targeting on YouTube, YouTube is a search engine, and Facebook is a behavior-based platform. So when you're targeting on Google Ads, you're grabbing people, you're getting people that are closer to purchasing, that are closer to solving a problem because they're literally just searching for the stuff, right? They're actually searching, going out there and searching for, you know, best injury attorney in San Diego or something like that. They're closer to the finish line when it comes to taking action. Now, when it comes to Facebook ads, it's behaviorally based, right? People might not be ready or very ready to take action, right? The ultimate action that you want to actually get them to take, and they've shown behaviors that are actually conducive to taking action. So if you think about it, the first thought would be, okay, I'm just going to run Google Ads because people are closer to the finish line, and that wouldn't be that much of an issue. However, there's only so many people that are closer to the finish line. There's always so many people searching right now, injury attorney San Diego, or real estate near me, or how to run better digital marketing ads. So you're capped on the amount of searches and the amount of people with that specific need right now. Facebook ads though are mostly long-term or midterm type of ads. Like right now we're getting buyers into ScaleDriven Funnels, but if you want to target those people that might be ready to buy 30, 60, 90 days from now, then you might be able or you might be thinking about adding Facebook ads to your strategy. They're also really different when it comes to targeting. Targeting is way different. Like, you can be really, really granular when it comes to targeting on Google Ads. Now, on Facebook Ads, if you try to be as granular, your campaigns will not have the same results. And on the other hand, when it comes to creatives, Google Ads are much more stable. You can have the same creative, like the same YouTube video or the same Google ad running for a long time. It doesn't require that much change versus Facebook that does require a decent amount of creative exchange and creative refreshing. So just to put them side by side, Google Ads are much more intent-based. They're lower on the amount of people that you can get into your funnel, and they're mostly right now action-driven ads versus Facebook. They're more long-term oriented. You can nurture those people, and you're actually targeting buyers that might be able or might be willing to buy right now, but also they're willing to buy over the next 30, 60, 90 days. Now, right now I want to tell you 2 ways that you can combine the power of these really, really powerful networks to get your business to the next level. So the first way, the first strategy that we use at scaledriven.com for our clients, and we also teach our students how to do, is to get traffic with Google Ads and stay top of mind with Facebook Ads. What does that mean? That means that you're getting a click, you're getting a visitor to your website, to your landing page from somebody that's actually looking for something, right? They're typing in their keywords, so they're highly engaged and they're already looking for a solution to their problem. However, they might make a decision towards your business, like becoming a client or becoming a lead or becoming a customer versus any other business, right? So how do you tip the scale in your favor? Well, that's when Facebook ads come in. You can tip the scale in your favor by actually staying top of mind with Facebook ads retargeting. So you're getting really high-quality traffic into your website, but you're also staying top of mind with Facebook ads through retargeting. That would be option number 1. Now, strategy number 2, which is also a strategy that we use a lot, is that once you have enough pixel data, let's say that you have a lot of leads, that you have a lot of purchases, or that you have a lot of book calls, then you can ask Facebook To be really broad with your ads and you can tell Facebook, hey Facebook, go out there and find me buyers, find me leads, find me people that will be interested in what I have to offer. And that way Facebook will use its machine learning to actually get you people that are willing to buy. For instance, right now at ScaleDriven we're running an acquisition campaign which is basically getting people into becoming buyers by offering a low-ticket product and we're targeting everyone in the US. We have so much pixel data that you can target everyone in the US and Facebook will pick and choose who to show your ads to and— Whoa! Will get you buyers. So you can do that once your campaign is mature enough, and you can use Google Display Network to actually retarget these people and be top of mind. Now, Google Display Network is a collection of websites. There are millions and sometimes billions of websites being offered every single day for you to actually grab traffic from them. So if you think about it, you're using Facebook machine learning to get somebody through the door that through their behavior and through Facebook data points, they have a lot of intent to become a client or a customer or a lead. And then you're using the rest of the internet or Google Display Network with its millions and millions of websites to stay top of mind. So now you know, basically Facebook ads and Google ads are way different, but the good news is that you don't have to choose. You can use both. And you can also use both networks with a really low budget. Like, you don't need to spend hundreds of thousands of dollars every single month. You can do this as a small business owner. The main point is that you get people through the door to your website, to your landing pages that are ready to buy right now, but you're also nurturing those relationships over the next 30, 60, 90 days. If you combine the power of the 2 networks, you will be well on your way to growing your business, getting more sales, getting more leads, which is what we do at ScaleDriven.com. If you enjoy this type of content, feel free to rate, share, subscribe, comment. Feel free to share this with somebody that needs to see this. Thank you guys for watching. I'll talk to you guys later.

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