Facebook hasn't disappeared. It's become niche, especially strong for B2B marketing, older audiences, and expensive products. The speaker has used Facebook ads successfully for many clients in these categories.
Each platform caters to a demographic. There's still people watching TV, there's still people reading the newspaper, there's still people buying catalogs, there's still people listening to the radio. Advertising platforms, they don't really die. What happens is that they niche down. So Facebook, for instance, right now is a platform, it's a really good demographic for B2B, believe it or not. It's a really good demographic for an older, more mature audience. It's a really good demographic for high-ticket products. We use Facebook ads and we love it and we use it for a lot of clients.
