In this video Hernan addresses a common question from his Facebook group: whether it’s worthwhile to invest time or money into a Facebook Messenger bot strategy for a business. He begins by comparing Messenger bots to email marketing, noting that bots often boast dramatically higher open (≈80%) and click‑through (≈50%) rates than email (≈15‑20% open, ≈5% click). He then highlights the critical downside: Messenger bots are tightly bound to Facebook’s platform, making them vulnerable to API restrictions or shutdowns—as illustrated by the temporary loss of bot functionality during the Cambridge Analytica fallout. Hernan argues that, while bots can be highly effective for engagement (e.g., webinar reminders, live‑event notifications), they should be used as a component of a broader funnel. Leads captured via bots should be moved into an email autoresponder for long‑term ROI, typically using Facebook lead ads to collect emails. He stresses the importance of diversifying traffic sources—relying on any single channel (Facebook ads, Google, Instagram, or Messenger) risks business disruption if the platform changes its policies. Throughout, he promotes his free Facebook group and a “Perfect Facebook Ad Cheat Sheet” as resources for viewers who want deeper guidance. The video concludes with a call to subscribe, join the group, and ask questions in the comments.
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What is the deal with Facebook Messenger bots and how you can get them to work for your company? Let's find out on this video. Hey, what's up guys? Welcome to another video. This is Hernan and thank you for watching this video. Now I wanted to answer the question specifically that I got the other day on my Facebook group. Is it worth it to actually invest in a company that will develop a Messenger bot strategy for my company, or is it even worth it for me to actually invest time on figuring them out? So in this video, I just wanted to answer that. Now with that said, if you have these type of questions when it comes to getting more sales, getting more leads, and whatnot, I strongly suggest that you join the free Facebook group. It's 100% free, and you know, we have a lot of good stuff going on. We have a lot of material that I don't release on the YouTube channel. It's strictly for group members, and it's again for free, and you can join whenever you want. Now let's talk about Facebook Messenger bots and what's their rate and whatnot. Now the comparison that people usually make when, you know, going after a Facebook Messenger bot or Facebook bot strategy is that they compare it with email marketing, right? So some people you will hear that they are saying, well, you know, with Facebook bots I have like 80% open rate and I have 50% click-through rate, and if I send an email to the same people then I would have potentially, I don't know, a 15 or 20% open rate and maybe a 5% click-through rate, right? So if you think it like that, if you think that comparison, like Facebook bots are literally kicking email's ass. But here's the thing though, here's the big thing that a lot of people fail to see is that Facebook Messenger bots and any kind of bots for that matter are strictly dependent on that specific platform. Now what I mean with this is that, you know, when Facebook went through all the Cambridge Analytica scandal and whatnot, they were actually cutting API or developer access to a lot of apps that were depending on that to actually function. And a lot of bots were impacted directly from that problem that a third-party business had, which is Facebook. So I think it was for the span of a week or something, you couldn't actually create bots, you couldn't actually send messages, you couldn't do anything with your subscribers. And that's the main problem that I see with Facebook bots. The fact that they depend so heavily on Facebook to work because at the end of the day, the data that you're collecting on those Facebook bots, the only way that you can contact those people is by, A, you know, sending them a message through Facebook, but also you're depending so heavily on that platform that, you know, it's kind of risky if you solely depend on that to bring traffic to your business. Now with that said, they can be really, really good and they can be really profitable as part of the rest of the equation. Of your entire funnel. So let's say that somebody logs in, somebody signs up for a webinar, then you can send them a Facebook Messenger bot reminder, blah blah blah, you can get them interacting before the webinar, and then let's say that you're doing a Facebook Live shortly, you can let them know via the Facebook bot and whatnot, but it needs to be encompassing the rest of the equation for your funnel. Because at the end of the day, email could have lower open rates, click-through rate, but it's still the number one ROI platform in the world pretty much, so if you're doing any kind of digital marketing, the first thing that you wanna do is to take them out of the Facebook bot and put them into your email sequence. That's easily done by Facebook lead ads and the Facebook bots will also help you that. Like for example, one of my main sequences is inviting people in to download the free cheat sheet, which is the Perfect Facebook Ad Cheat Sheet. There's gonna be a link somewhere around here. So you can download it and then immediately they go and opt in for my autoresponder. So you need to take them out of the bot and put them into your autoresponder. Now you have 2 main ways of actually going ahead and targeting these folks, all right? So the minute you're depending heavily on one source of traffic, no matter what it is, Facebook ads, Google AdWords, Google organic or AdWords, or Instagram, or your Messenger bot, you're risking your business to being shut down by a third-party company, and you don't wanna be in that position. Now with that being said, there's also gonna be a link somewhere around here so that you can check my Facebook Messenger bot sequence. There's gonna be a link somewhere around here. It's gonna be inside the Facebook group, so if you wanna get it, you need to join the Facebook group. Facebook group is completely free, and not only you will get that, you will also get a lot of other goodies and bunch of other good stuff. And if you have any questions, just let me know in the comments below. Please let me know. Please subscribe to the channel or you know join the free Facebook group, and I'll see you guys on the next video. Bye bye.
