Facebook Page Vs Facebook Group - Which One Is Better?

What's up, Facebook? How are you guys? Welcome to this livestream for the 8th of March, day number 8 of the month 3 of 2019. How are you guys today? It is 5:50 PM where I'm at right now in Buenos Aires, Argentina. Beautiful day today, and you know, I've been trying to keep up with the lives. Been hard, it's been hard because we have been working hard for you guys. How are you guys? Hope you guys are super, super well. Welcome to this livestream as you come and see me and hear me and everything, just put a 1 or just let me know if you guys can see me all right, if you can hear me all right. Put a little comment right there, I would appreciate it if you wouldn't mind. All right, what's up everybody? So I have some pretty cool news for you guys today, and I'm also gonna be talking about my findings when it comes to, uh, you know, Facebook group versus a Facebook page versus a personal page, what— or a personal profile. Which one should you be using? Which one should you be promoting? And whatnot. So it's gonna be pretty, pretty awesome. All right, so I hope that you guys are excited, as excited as I am. Now with that being said, I'm holding a live training next week. It's gonna be awesome. It's gonna be 100% free. It's gonna be 100% live during 3 days, and all you need to do is to go to hernanvasquez.com/livetraining. Okay, go to hernanvasquez.com/livetraining. There should be a link somewhere on your screen. So that you can come and ask questions. It's gonna be awesome, and it's gonna be 3 days worth of live training on Facebook. Now you need to be there because once I'm done on day number 3, I'm gonna take it down, I'm gonna package it, I'm gonna sell it as a paid product. All right, so if you want to be there, uh, be square, and you know, I'll send you the links to the pages where I'm gonna be actually live and whatnot. It's not gonna be on the Facebook page, on, on this page. It's not gonna be on the Facebook group. It's not gonna be on the YouTube channel. It's gonna be on a Super secret squirrel. I'm just kidding. I'm just gonna go live on a specific page, and the only way that you can access that page is by A hacking the CIA. I just said that on a live stream on Facebook. That's pretty cool. B actually getting it shared by somebody else, or C by joining the live stream waiting list. And I really recommend that you do go ahead and join. the livestream, okay? The waiting list and whatnot. Now with that being said, if you want to join the Facebook group, the Facebook group, I just went live on a Q&A. All you need to do is to go to hernanvasquez.com/facebook right there, and, uh, you know, you will be more than happy that you joined because we do share a bunch of good stuff over there. All right, that's all everybody. Let's hop into the actual thing and theme for the day, which is basically, you know, how do I leverage the time that I've got? Pretty much that is the question, right? We're talking about, hey, should I use a Facebook page, or I use my personal profile, should I use a Facebook group? But the question at hand is, um, how do I actually leverage my time better, right? And by the way, if you really want to learn about productivity, I'm going to leave you guys a link to the Productivity Academy, which is from my good friend and partner Adam Moody. The guy's a beast when it comes to productivity and being more productive and being more efficient with your time. So there's going to be a link somewhere, um, around here after I'm done so that you can join the Productivity Academy. He has a group, he also has a page, and he goes live too. So that's pretty cool. Now with that said, um, let me, uh, tell you guys a little bit about my experience when it comes to doing these live streams on a Facebook group versus a Facebook page versus a you know, a Facebook profile. So the difference between the 3, for all of you guys that are not as well-versed on the Facebook realm, is that the Facebook profile is something that everyone has pretty much, right? The Facebook page is mostly the public-facing, the public-facing page of any business. So it can be your own personal brand or it can be your business. And from the Facebook page, all of the paid advertising originates. From that page. Okay, so that's where the, the paid advertising originates from. So if you intend to run any type of paid advertising with your live streams, which I strongly suggest that you do, then you need to post stuff on your Facebook page. So you need to go live on your Facebook page. And the reality is that the Facebook group is a place where people can come and ask questions and you can kind of moderate that conversation. It's an extra step on your sales funnel. So for instance, people that are coming to my Facebook group, they are, you know, they are being invited to leave their email if they want some amazing training as well. So that way I'm capturing and putting them on my email list so that they can get some awesome training. And I'm also getting them into my chatbot, okay, so that I can also send them some good stuff via Messenger and whatnot. And that is a place, that is a space that I try to keep it You know, no, we don't try to keep it— we keep it spam-free just because of the fact that we don't want any spam over there. We just want people sharing good stuff and sharing questions and sharing struggles, which is real, right? It's like an interaction, and you can actually moderate that community. You do not own that community, okay? That, like, you moderate that because Facebook owns that community, all right? But you can moderate that. So right now, the Facebook group, which is Digital Marketing Strategies for Entrepreneurs. It's like 3,800 people, and it's awesome because we moderate a lot of stuff. But you need to have in mind that you need to foster the engagement and whatnot. So it's additional work, but it's really, really worth it, and it's really rewarding. Now, the difference between a Facebook page and a public Facebook profile is that a Facebook profile is intended for you to be in touch with your families and friends and whatnot, right? So you will notice that there's some limitations when it comes to profiles, right? You cannot mass email all of your contacts. Well, you can try, but you will get banned, you will get limited by Facebook. So you cannot mass email everyone or mass message everyone, which you can with your Facebook page, because the Facebook page is like a more— much more transactional, um, a transactional space. Now with that being said, Facebook profiles usually get a lot more reach when it comes to anything that has to do with interaction, right? If I post something on my Facebook profile, I get 50 likes and 100 comments, right? Or the other way around. If I post something on my Facebook page though, I don't get nearly as many reach— as much reach, even if I have like 3 times or 2 times the amount of people liking my Facebook page. And the reason why is because Facebook pages are mostly intended for you to promote your business, for you to promote your brand, your, your community, your, your idea, right? And at the end of the day, the efficient management of a Facebook page does require you to invest some money on advertising if you want to get reach. And you know, that's, that's basically the way it is. Now if you're starting out and if you don't have enough money, what I would suggest is that instead of going out there and try to build your Facebook page, go ahead and try to build your Facebook profile. So position yourself and Also optimize your Facebook profile. If you visit my Facebook profile, you will notice that I have a couple call to actions there, and everything that I post there is intended for people to come and join my Facebook group because that's an additional step. All right, so they friend me, they find me somewhere, they find me online, they find me, you know, on publications, or they come through— they come to me through groups, right? And they, they might end up joining the Facebook group because that's my call to action right there. So that is something that you want to consider. Now when you're starting out, again, you might not have money to advertise. That is fine. You need to take the organic route. And if you're thinking about organic, the highest of the 3 between Facebook profile, Facebook page, and Facebook group— if you put them in order of organic reach, the Facebook profile will be the highest, the Facebook group will be the second highest, and then the Facebook page will be the third one on that list. So if you think about organic, You really need to build your profile. And believe me, you can make a lot of business and a lot of money just by having an optimized Facebook profile, with the caveat that anything that you do there, you need to be connected. It's like LinkedIn, right? You need to be connected to other people in order for you to get that message to that people. And even if you have like 5,000 friends like I do, or me, or close to that, I had to, you know, eliminate a bunch of inactive profiles and whatnot. But even if that's the case, you don't get to everyone. You get to people that you engage with the most, all right? So a really quick tip that I can give you, a really quick hack, is that whenever you get connected with somebody, just start a conversation. Just say— don't spam— just start a conversation and saying, hey, really good connecting with you, what can I do for you, blah blah blah. Because 2 main things: number one is that that person will start seeing your posts and publications because you got connected on Messenger, and number 2 who knows, you can start a good relationship and you start with the right foot. Okay, so that is something that's a little quick, quick hack that you can use right now. So with that being said, use your Facebook profile initially, but then you want to eventually migrate to a Facebook page because Facebook page do not have limitation as to how many people you can reach. You can reach millions of people on Facebook using Facebook pages and paid advertising, and that is something that I'm gonna be talking about in next week during the live training. Okay, so if you want to go to hernanvasquez.com/live-training, sign up for the waiting list. It's gonna be awesome, it's gonna be great, and it's gonna, you know, it's gonna blow your mind. I'm gonna blow you— I have, I have made a promise when I came back to Buenos Aires after Funnel Hacking Live that I was supposed to blow your mind with value. That's gonna happen next week during the live training. All right, so I hope that makes sense, guys, that clears a little bit the confusion between should I use a Facebook group? Should I use a Facebook page? If you're starting out, I would suggest optimize your profile, be really helpful. Also, some other Facebook groups will be really helpful with people, and then people can start doing business with you. That's happening to me a lot. That's happened to me a lot initially. It's still happening to me. And then you want to migrate to, I would say, a Facebook page for public-facing, and then a Facebook group if you have the resources to manage a Facebook group. Because the reality is that the larger the Facebook group is, the more manpower it will require to manage it, okay? So you will need moderators, and some people will moderate it for free, for free, or some people you'll need to pay for moderate. But if you're monetizing the Facebook group, if you're really engaging with people on the Facebook group, then you know it's worth it. It's 100% worth it. Alright guys, so thank you for hanging out with me. I hope that you guys have an awesome Friday. I really hope you do. And again, come join me for the live training. It's gonna be awesome. It's gonna be free. And be there or be square, as it being said. All right guys, so have an awesome weekend. Maybe, I hope, online, and you know, we can discuss a bunch of stuff during the weekend. If not, have an awesome weekend. I'll talk to you guys really, really soon. Bye-bye.