Running ads consistently on Facebook trains the pixel to perform better, especially with 7 to 10 impressions needed to build trust and drive conversions. Sustained spending refines the algorithm's learning while creating the familiarity that makes people actually click.
The more you advertise, a couple of things will happen. Number one is that the Facebook pixel becomes smarter and smarter and smarter if you do the right things. With iOS things happening and whatever, you need to do the right things. And if you keep on advertising, your Facebook ads will perform better and better and better. But number two, most importantly, because people start seeing your ads and the more you see them, the more they trust you. I think that they need to see your ad something like 7 or 10 times before they actually take action. So you want to make sure that you keep on advertising so that will allow your campaigns to get better, but most importantly, it will create trust and goodwill in the marketplace.
