Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Facebook Scaling with Duplicate Campaigns #shorts #marketingstrategy #facebookads #digitalmarketing

6 Jan 2023 · 0 min

Watch on YouTube

0:27

In this short video, the speaker addresses whether advertisers should duplicate Facebook ad campaigns when scaling. He confirms that duplication can be a useful scaling technique, but emphasizes it should only be applied in two specific scenarios: when an existing campaign stops delivering results, or when testing new creative assets for the same audience. He mentions that duplicating is one of three scaling methods he regularly employs, though he does not detail the other two. The video concludes with a promotional call to download a free Facebook Ads guidebook for further learning on scaling strategies.

Should you duplicate your Facebook ad campaigns when scaling? The answer is yes, but you should only do it in a really specific way. There are 3 scaling techniques that I use all the time, and duplicating campaigns is just one of them, but it's not done the way you might think. I only duplicate campaigns when my current campaigns stop working or if I want to try new creatives for the same audiences. If you want to learn more about scaling your Facebook ad campaigns, make sure that you download my free Facebook Ads guidebook.