Facebook Won't Spend New Creatives #shorts
In this short instructional video, Speaker A explains a common issue on Facebook Ads: when new creative assets are added to existing ad sets, the platform tends to allocate little or no spend to them because the existing ads already have momentum and spend history. The example given shows launching three ad sets (broad, lookalike, interest) each with five ads, then adding five new creatives the following week. Facebook prefers the original ads, ignoring the new ones even if the older ads are turned off. Speaker B asks a clarifying question about turning off ads in a scaling campaign, and Speaker A confirms that the platform still favors the ads with prior spend. The content serves as a practical warning and suggests that marketers need to consider ad set structure or duplication to ensure new creatives receive spend.
