Once you've collected enough Facebook pixel data on buyers or leads, tell Facebook to find similar users beyond your custom audience. Facebook's algorithms hunt for new people likely to convert. ScaleDriven used this to sell low-ticket products across the U.S.
Once you have enough pixel data, let's say that you have a lot of leads, that you have a lot of purchases, or that you have a lot of book calls, then you can ask Facebook to be really broad with your ads and you can tell Facebook, hey Facebook, go out there and find me buyers. Find me leads, find me people that will be interested in what I have to offer. And that way Facebook will use its machine learning to actually get you people that are willing to buy. For instance, right now at ScaleDriven we're running an acquisition campaign which is basically getting people into becoming buyers by offering a low-ticket product and we're targeting everyone in the US. And Facebook will pick and choose who show your ads to and will get you buyers.
