Hernan Vazquez explains how Facebook's algorithm change killed organic reach for pages, showing why marketers who rely on a single traffic source are vulnerable. He recommends diversifying across ads, email, blogs, and video, and staying current through masterminds and newsletters.
Hey everybody, what's up? Hernan Vazquez here. I don't know why I keep yelling on these intros, for fuck's sake. Hey guys, what's up? Hernan Vazquez here and welcome to another video. And everyone is freaking out right now. Everyone is freaking out because of the Facebook Zero thingy. And it doesn't matter what kind of advertising are you doing. I've been preaching a lot about Facebook advertising lately. And everyone and their mother are freaking out about Facebook Zero. If you don't know, if you have been living under a rock or inside your freezer, what Facebook Zero is, is basically Facebook totally going down with Facebook organic reach for pages, okay? So if you were like this depending on organic reach for Facebook pages, you're done. You're doomed. Sky is falling, everything is going to— and you know, every— everything's going to shit, or your dog is gonna die, etc., etc. Of course that's not true, but everyone tends to freak out when something new comes to the market. I've been doing SEO for the past 7 years, right? And I've been— I, I still do some SEO. I still have my team doing SEO for companies and whatnot. But the reality is that it did happen with the Facebook algorithm. Every time they launch a new Panda or Penguin or Velociraptor, whatever the new algorithm was, the you know everyone was freaking out. Now they're not announcing it. Does that mean that they're prettier and they're not updating their search engine? Fuck no. What they mean is that they're rolling out the algorithms slowly so that nobody can tell. Now what happens with these kind of events is that. In order for you to be safe and in order for you to keep evolving, because that's the name of marketing, you need to evolve. And you know, in order for you to keep bringing in the money and in order for you to keep acquiring customers and in order for you to get results for your clients, you need to evolve. You need to be on top of things like these guys right here, okay? You need to be on top of things. Now, how are you on top of things? How are you you know, current to what's going on, and most importantly, how you prepare. And if you couldn't prepare, how you evolve fast so that it doesn't matter what you do, you always come on top. So there's basically 2 ways that I can actually, you know, recommend with you guys, or recommend you rather, that you can actually evolve and you can actually grab these kind of news and, you know, in 24 hours you're back on track. Number one is by not depending on one source of traffic. Like, it doesn't matter if you do a lot of Google, if you do, you know, if you're getting a lot of organic, even if you're doing a lot of AdWords, a lot of YouTube ads, or if you're doing, I don't know, Facebook ads, whatever that is, depending on one source of traffic, it's lethal for your business. Like, Dan Kennedy would say one is the worst possible number that a marketing person or business person could have. If you only have one source of client, one source of leads, one source of traffic, you're fucked. All right, so try to diversify that as much as possible. That's why I'm really heavily investing on advertising on Facebook, but I'm also doing these videos, I'm also doing emails, I'm also doing, you know, a bunch of other stuff like blog posts and whatnot. Okay, because I want to diversify my sources of traffic. So that's what number one— so number one, diversify your source of traffic as much as possible because again, you're running a business, you're not running a you know, a loophole, because the moment, the moment the loophole closes, you're fucked. So you want to avoid that, number one. And number two, the best advice that I can give you guys is to join some sort of group, mastermind, newsletter, whatever you want to call it. Like, go to a meeting, like in-person meeting with other masterminds, with other marketers, entrepreneurs. Join a group of news, be on top, you know, subscribe to newsletters, be on top of your stuff. That is really important. Even further, if you're doing any kind of advertising and marketing, right? Like, for example, chatbots are all the rage right now, and I'm experimenting a lot with chatbots lately, but you won't find on CNN someone talking about chatbots until it's too late. When you find somebody on TV or you pick up the newspaper and you figure out that chatbots are all the rage, it's probably too late. How do you actually cope with all of this is by actually being on top of the spear, okay? Or spearheading, or what— don't sit on the spear. But the main point is that you want to be, you know, on the bleeding edge of stuff, the bleeding edge of whatever your market is. It doesn't really matter if you're selling real estate, be on the bleeding edge of that. If you're doing, I don't know, consulting or insurance or whatever, be on the bleeding edge of that. Now if you're doing marketing It's super important, and not only that, you have a moral obligation to be on top of your stuff for your clients and for your partners and for your employees as well. You need to be on top of your stuff, not only because you will be more prepared and better prepared to whatever is coming, Facebook Zero, Velociraptor algorithm update, that would be pretty cool for a name though, but it doesn't matter, right? You'll be on top of things, and if for some reason it surprises you, that's fine because you have the support that you need In order for immediately get back on track. Okay, people that fail are the people that always stay behind and they're not actually out there nurturing themselves with the latest information about the industry. All right guys, so I just wanted to make this quick rant. Number 1, don't depend on one source of traffic. Please don't be that guy that, you know, Amazon changes its policies or Facebook changes its policies or Instagram changes the algorithm and you're fucked. Don't be that guy. Number one. And number two, always be on top of things. Join masterminds, join groups, join newsletters. I'm putting together a newsletter, marketing newsletter right now that's gonna help you achieve just that. It's gonna be super cheap and I'm gonna launch it really, really soon. But in the meantime, you can join the free Facebook group where I'm constantly helping you guys achieve what you want to achieve. Going live every day, you know, adding snippets, adding, you know, tools that I'm using. for increased productivity and a bunch of other cool stuff. All right guys, so I hope to see you guys soon on the Facebook group, and remember, be on top of your game, uh, keep being awesome. I love you guys. See you soon. Bye-bye.
