Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Free vs paid advertising #searchads #contentmarketing

15 Apr 2024 · 1 min

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0:53

In this brief video, the speaker explains a key metric for scaling a "book funnel": the average order value (AOV) compared to customer acquisition cost (CAC). If CAC is lower than AOV, the funnel can be scaled because each sale covers its acquisition expense. The speaker emphasizes the goal of breaking even on ad spend within 30 days—e.g., recouping $20,000 spent on ads in a month. He then targets coaches, consultants, and information‑business owners, urging those with a proven offer and funnel to visit makemyadsgreatagain.com to schedule a call and explore paid‑advertising scaling services.

Chapters

The second metric is the average order value on that book funnel. In other words, how much money people are spending on that first point of transaction, right? So if your cost to acquire customer is lower than your average order value, then that means that you can scale that book funnel. You can still spend more money on ads because at the end of the day, while you can make money on these book funnels, the goal is to break even, right? So if you're spending $20,000 a month on these, on this funnel, then the goal is in 30 days or less to get those $20,000 back. Hey, this is a message for coaches, consultants and information businesses that want to scale with paid advertising this year. Listen, if you have a proven offer, if you have a proven funnel that's already working and you want to scale your advertising, go to makemyadsgreatagain.com. There's a message waiting for you there, and maybe we'll be able to work together. So go to makemyadsgreatagain.com, schedule a call with our team.