A Facebook Ads strategy for high-ticket coaching uses five short videos at $5 daily to build a custom audience of engaged viewers, then retargets them with longer content and conversion ads. This approach brings in higher-paying clients with average cart values around $150-$180 and shortens the sales cycle.
We usually run these type of campaigns for clients that need better quality customers. They want to help on calls with better, more qualified leads. They want to decrease and shorten the time that it takes them to make a sale. So it has a lot of benefits. What we do is again, 5 videos, 5 minutes long. We'll run them for $5 a day. And then for everyone that consumes 95% of our content, we put them on our custom audience and we show them A, longer form content and B, conversion ads. This alone allows us to A, get higher paying customers, B, get people that spend more money with us. Right now we have an acquisition funnel going and the average cart value for that acquisition funnel is around $150 to $180. And the reason why it's on the high side is because we're building these audiences all the time. And C, if you have a high ticket coaching program, it's much easier for people to close faster on the phone with your sales team.
